Do you use ‘digital’ to communicate your message? A website, Facebook, Twitter etc? Producing fresh and engaging content can feel like hard work sometimes. If you feel your content needs a bit of a refresh, considering these few tips for the technology trust could make all the difference.
1. Set yourself apart
Offering something that others don’t can really help drive traffic and increase engagement. Finding a ‘niche’ makes competing for funds and donors a little easier because you are providing something different.
This can be difficult when there are multiple organisations behind a single good cause. For these, your content, campaigns and methods will set you apart, rather than your overall cause.
Creating videos, telling your story, doing interviews, etc. are just a few ideas. It’s good to take a look at charities similar to yours, bigger or smaller. You may take inspiration or spark an idea for something new or you can assess what is/isn’t working about their content and see what you’d do better.
An example of a charity that’s made their content stand out is Gift of Water. Their 2012 video used the hashtag #firstworldproblems. It worked effectively by making people reevaluate their fortune.
2. Leverage images, memes or pop culture references
Integrating dynamic images, memes, infographics or pop culture references is a simple way to improve your content.
Marketing statistics suggest people are over 50% more likely to remember information when paired with a fitting visual.
This is because images can makes your digital story more exciting, help readers relate to your brand and have a more powerful and immediate effect.
However… stock images can be damaging if they’re just used as filler. You need the image to contribute to the text to ensure people don’t glaze over the content as easily as if it was just text.
There are tons of charities doing a good job with their images. A great example is Childs I, who tell stories with their photographs.
We have written a separate article all about effective image use that you can check out here.
Read the FULL article (and the other 4 tips) HERE.