Spotlight on Midland Film and Art

1. Tell us what you do.
Midland Film and Art (MFAA) was established 2014 with the aim of advancing the education, understanding and appreciation of all aspects of art, film, craft and allied techniques.

In August 2017 MFAA took on The Art Yard in Reddal Hill Road, Cradley Heath; with a view of improving public access to art and creating three distinct multi-purpose art and craft galleries.

Our first monthly exhibitions commenced in September 2017 showcasing the work of local artists and others. MFAA’s exhibitors demonstrated a wide range of skills, abilities and experiences all adding to the eclectic mix we are keen to encourage.

MFAA relies on volunteers to run the galleries during normal weekly shopping hours and plans are underway to introduce Life Drawing and painting classes led by former college tutors and experienced professional artists.

2. What is your proudest achievement?
Our proudest achievement to date is that by using funds donated by Cradley Heath Film, MFAA members and sponsors, together with volunteer time, the demise of The Art Yard was prevented and the premises refurbished, access to art increased and the first pubic exhibition was opened within one month of MFAA taking over the premises.

The anecdotal evidence from visitors and exhibitors alike is that The Art Yard is a welcome facility that is providing new life within the surrounding community and a much required outlet for artists to publicly showcase their work.

3. What is your experience of support received from SCVO?
The Art Yard is new to SCVO and what it however, SCVO have been extremely interested in what The Art Yard can offer within the community and have agreed where possible to help MFAA going forward.

4. What is the most valuable lesson you have learnt about working with people in Sandwell?
The most valuable lessons MFAA has learned is that Sandwell is made up of one of the most diverse blends of communities in the West Midlands which taps into and maintains links with a wide range of arts and crafts that emanate from such a diverse range of people from all walks of life.

5. What are your plans for the future and some of the challenges you face?
Moving forward, MFAA intends to ensure that The Art Yard remains financially independent of its patrons’ support.

6. How can SCVO help to support your organisation in the future?
MFAA (at The Art Yard) would welcome any support SCVO can provide to help move the project forward; help obtain resources; assist in promoting The Art Yard to the wider public and help to establish the organisation within Sandwell’s communities.

If you are interested in exhibiting in the Art Yard  please refer to our e-bulletin post entitled ‘The Art Yard – Call for Artists’ or would like further information on how you can get involved at the Art Yard please email Warren at infoartyard@gmail.com