Charities are being hit by recent events in the news, with 25% of people citing a lack of trust as their reason not to donate. This is according to a new poll of 2,000 respondents carried out by ethical mobile network The People’s Operator (TPO).
The TPO study found that more than nine in 10 people donated to charity at some stage in their lives, either by giving money, offering raffle prizes or giving to a food bank. Each year the average UK adult will donate £72.95 to charities, with people from Southampton donating the most (£108.50 a year), and those from Sheffield the least (£35.07 a year).
Belfast, Leeds and Manchester were also found to be among the most generous people in the UK.
Some have gone the extra mile with over a quarter (27%) of the public raising an average of £446.80 in the past year through charity runs or fundraising events.
Sam Tilloston, CEO of TPO said: “We’re an extremely generous nation, donating more than £9.7 billon to charities annually. However, the recent series of events has seen charities hit hard, at a time when they need support the most.”
Possibly thanks to the support from the Duke and Duchess of Cambridge and Prince Harry, millennials are the age group most likely to support mental health charities than any other age group (28% of millennials, compared to 16% of 55+ year olds).
Animal charities, along with those raising money for children’s illnesses, hospitals and hospices and combatting child abuse are also popular choices for donations. Women and people aged 45-54 year’s old are more likely to support animal charities than other groups. (41% of women compared to 29% of men).
However, missing persons charities are the least likely to be supported – with almost two thirds of us (62%) opting to choose a cause that has affected us personally.
It also emerged that less than one in ten would be more likely to donate to a charity fronted by a famous face.
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Source: Charity Digital News