How to Create Effective Charity Hashtags
15 Jan 2020 by Libby Mahoney
- Community News
- VCS Feature
Looking to leverage your supporterbase via social media? Here’s our five-step guide to creating effective charity hashtags.
Have you admired recent charity digital campaigns? Dreaming of going viral but unsure how? Charity digital leaders may have read our earlier tips on how to leverage social media, and how platforms can add to the fundraising toolbox. Creating hashtags on social media allows for audiences to contact charities regardless of location or size.
Adding to the power of hashtags, these digital portals can also work as a call to action. Charity digital marketing and communications teams have created memorable hashtags across Twitter, Instagram, and Facebook, targeting audiences for charity fundraisers, new product launches, announcements, and brand awareness.
Additive to every charity digital leader’s toolkit, here is a quick DIY guide to creating an effective charity hashtag.
1.Decide how you want your hashtag to work
Hashtags can, and should, form part of the charity social media strategy. When deciding how you want the hashtag to work, marketing and communications goals may be helpful. Social Media Today advocates deciding on what value can be derived from the hashtag:
•Is there a specific event happening?
•Is this a digital fundraising appeal?
•Or, maybe the aim is to create a buzz?
Once decided, brainstorming a catchy, memorable phrase is important to motivate audiences. Simple ones tend to work very well – #GivingTuesday is a prime example of how worldwide charitable events can come together.
To read the full Charity Digital News Article click here.
Source: Charity Digital News