• 0121 525 1127
  • support@scvo.info
  • Facebook Twitter
  • Membership Benefits
  • Subscribe to our E-Bulletin
  • Home
  • About SCVO
    • Achievements
    • Membership Benefits
    • Trustees & Staff
    • Staying Informed – SCVO Communications
  • Support Services
    • Financial Management & Support
    • Funding
    • Local Grants
    • Governance & Committee Support
    • Help for Small & New Groups
    • Volunteering Support
    • Building Resilience in Sandwell Communities
    • Meeting Space
  • Voice
    • Children & Young People
    • Good Engagement
    • Health & Social Care
    • Leaders Forum
    • VCS Representatives
    • Sandwell Advice Providers Network
    • Jubilee Food Network
  • Resources
    • Route2wellbeing Portal
    • Funding Digests
    • Funding Portal
    • Easyfundraising
    • Jobs & Opportunities
    • E-Bulletins
    • VCS Database
    • Web Links
    • Events
  • Local Impact
    • Local Impact Snapshots
    • Local Impact Spotlight
    • Local Impact Videos
  • News
  • Contact Us
    • Site Policies
  • Search

    Categories

    • Blog
    • Children & Young People
    • Did you know…?
    • Funding
    • Health & Wellbeing
    • Housing, Environment & Economy
    • Local Impact Spotlight
    • News and Events
    • Safer, Stronger Communities
    • SCVO News
    • Swap-shop
    • Training Support and Resources
    • Uncategorized
    • Vacancies
    • VCS Feature
    • Volunteering

    Archive

    • March 2023
    • February 2023
    • January 2023
    • December 2022
    • November 2022
    • October 2022
    • September 2022
    • August 2022
    • July 2022
    • June 2022
    • May 2022
    • April 2022
    • March 2022
    • February 2022
    • January 2022
    • December 2021
    • November 2021
    • October 2021
    • September 2021
    • August 2021
    • July 2021
    • June 2021
    • May 2021
    • April 2021

    Coronavirus: Creating Content for Fundraising

    01 May 2020 by Libby Mahoney

    • Tags:
    • news
    • Tips
    • Categories:
    • Blog
    • VCS Feature

    How to create the right content to drive your fundraising initiatives.

    Emotive, authentic, and real digital content helps charities express their cause and increase digital fundraising. The squeeze on finances and plethora of on-cause donation requests have created a competitive environment where unique content for digital fundraising is a differentiating factor. Creating content tailored for fundraising can motivate new donors, help spread the message, and increase reach through social media.

    Charity content as part of a purposeful digital strategy

    An integral part of digital strategy, developing, launching, and tracking charity content is instrumental in digital fundraising. Beginning with charity digital strategy, content should be framed around the goals, personality, and distribution channels. Charity Digital’s Content Lead, Aidan Paterson recommends constantly asking the question: “Is this helping me get my message across?” to assess whether content should be part of your overall strategy.

    Recently some of the largest fundraisers have used VR and on-trend messaging to create content and have raised nearly £29 million. NHS Charities Together, the health charity representing over 140 NHS has come together to raise the profile of health workers.

    Making the most out of an opportunity to save an IRL event, the charity partnered with the Grand National horse race to produce a virtual event, using a random generator to pick a winner. Raising £2.6 million for the NHS Charities Together, the campaign maximised opportunities to engage with people – during lockdown, Forbes magazine has reported a 70% increase in internet use as audiences tune into digital TV and social media. For the health charity, creating VR content specifically for digital fundraising was a huge success.

    Source: Charity Digital News

    • 0121 525 1127
    • support@scvo.info
    • Facebook Twitter

    Company Number: 03570517  Charity Number: 1071514

    © 2023 Copyright scvo.info