• 0121 525 1127
  • support@scvo.info
  • Facebook Twitter
  • Membership Benefits
  • Subscribe to our E-Bulletin
  • Home
  • About SCVO
    • Achievements
    • Membership Benefits
    • Trustees & Staff
    • Staying Informed – SCVO Communications
  • Support Services
    • Financial Management & Support
    • Funding
    • Local Grants
    • Governance & Committee Support
    • Help for Small & New Groups
    • Volunteering Support
    • Building Resilience in Sandwell Communities
    • Meeting Space
  • Voice
    • Children & Young People
    • Good Engagement
    • Health & Social Care
    • Leaders Forum
    • VCS Representatives
    • Sandwell Advice Providers Network
    • Jubilee Food Network
  • Resources
    • Route2wellbeing Portal
    • Funding Digests
    • Funding Portal
    • Easyfundraising
    • Jobs & Opportunities
    • E-Bulletins
    • VCS Database
    • Web Links
    • Events
  • Local Impact
    • Local Impact Snapshots
    • Local Impact Spotlight
    • Local Impact Videos
  • News
  • Contact Us
    • Site Policies
  • Search

    Categories

    • Blog
    • Children & Young People
    • Did you know…?
    • Funding
    • Health & Wellbeing
    • Housing, Environment & Economy
    • Local Impact Spotlight
    • News and Events
    • Safer, Stronger Communities
    • SCVO News
    • Swap-shop
    • Training Support and Resources
    • Uncategorized
    • Vacancies
    • VCS Feature
    • Volunteering

    Archive

    • March 2023
    • February 2023
    • January 2023
    • December 2022
    • November 2022
    • October 2022
    • September 2022
    • August 2022
    • July 2022
    • June 2022
    • May 2022
    • April 2022
    • March 2022
    • February 2022
    • January 2022
    • December 2021
    • November 2021
    • October 2021
    • September 2021
    • August 2021
    • July 2021
    • June 2021
    • May 2021
    • April 2021

    How to Use Digital to Attract Regular Donors

    13 May 2020 by Libby Mahoney

    • Tags:
    • Funding Opportunities
    • Organisational Development
    • Categories:
    • Blog
    • Did you know...?

    Digital wallets, innovative campaigning and good online communication with donors are proving vital to turning one-off donations into long-term giving relationships.

    Since March, a number of charity campaigns have excelled at attracting one-off donations to support communities affected by COVID-19.

    Arguably the most high profile of these has been 99-year old war veteran Captain Tom Moore’s sponsored walk, which to date has raised more than £32m for NHS Charities Together.

    Savvy use of digital, including communicating with supporters and offering accessible giving options can help ensure such fundraising successes can be turned into regular donations.

    This is a challenge amid COVID-19, with more people cancelling their regular direct debit payments to charities due to financial uncertainty.

    According to figures released this month by The Access Group’s Rapidata, between February and March the proportion of cancelled direct debits rose from 2.16 per cent to 3.09 per cent. This was the biggest swing at this time of year since Rapidata started collecting these statistics in 2003.

    Retaining regular donors

    But evidence is emerging that charities are getting better at retaining regular donors and attracting new ones.

    Rapidata’s figures show that the rate of direct debit cancellations had fallen to 2.04 per cent by April, which is actually lower than the same month in 2019, when the rate was 2.13 per cent.

    “It is with some relief we are able to report that the charity direct debit cancellation rate has swung back to its usual trend line and that the significant jump recorded in March does appear to have been a direct response to the COVID-19 situation,” said Scott Gray, Rapidata lead and head of payments for The Access Group.

    To read the full Charity Digital News article click here.

    Source: Charity Digital News

    • 0121 525 1127
    • support@scvo.info
    • Facebook Twitter

    Company Number: 03570517  Charity Number: 1071514

    © 2023 Copyright scvo.info