Six Ways Digital Helps Charities Fundraise on a Budget
03 Jun 2020 by Libby Mahoney
- Funding Opportunities
- VCS Feature
If your charity is dealing with a sudden restriction in funding, you’re not alone – charities around the UK are reporting that they expect to lose a third of their total income on average as a result of the coronavirus pandemic, with 83% saying they will need access to emergency grant funding to survive.
But while the situation is unprecedented and worrying, in 2020 charities also have unprecedented opportunities to fundraise and spread the word about their cause on shoestring budgets thanks to digital technology and social media.
Here are some ways digital can help stretch your fundraising budget that little bit further:
FREE AND LOW-COST SOCIAL MEDIA TOOLS
Social media channels represent a cheap or even free opportunity for charities to reach a wider audience, forge valuable relationships and build an engaged community of fans. According to the 2019 CAF Giving report, one in seven people who donate using a website or app do so through social media.
But how do you manage the constant flow of social media posting and responding, with limited resources and time?
Social media management platforms such as Hootsuite, Buffer and TweetDeck can help charities automate a lot of the hard work behind scheduling content and understanding metrics to get the most out of their posting – we’ve covered a few of them here that feature free plans.
FREE GOOGLE ADVERTISING
Google offers charities the chance to compete for free advertising space as part of its Google Grants programme, with over £7,500 a month in grants offered towards search engine marketing that can help your charity’s donation ask be seen.
To read the full Charity Digital article click here.
Source: Charity Digital