• 0121 525 1127
  • support@scvo.info
  • Facebook Twitter
  • Membership Benefits
  • Subscribe to our E-Bulletin
  • Home
  • About SCVO
    • Achievements
    • Membership Benefits
    • Trustees & Staff
    • Staying Informed – SCVO Communications
  • Support Services
    • Financial Management & Support
    • Funding
    • Local Grants
    • Governance & Committee Support
    • Help for Small & New Groups
    • Volunteering Support
    • Building Resilience in Sandwell Communities
    • Meeting Space
  • Voice
    • Children & Young People
    • Good Engagement
    • Health & Social Care
    • Leaders Forum
    • VCS Representatives
    • Sandwell Advice Providers Network
    • Jubilee Food Network
  • Resources
    • Route2wellbeing Portal
    • Funding Digests
    • Funding Portal
    • Easyfundraising
    • Jobs & Opportunities
    • E-Bulletins
    • VCS Database
    • Web Links
    • Events
  • Local Impact
    • Local Impact Snapshots
    • Local Impact Spotlight
    • Local Impact Videos
  • News
  • Contact Us
    • Site Policies
  • Search

    Categories

    • Blog
    • Children & Young People
    • Did you know…?
    • Funding
    • Health & Wellbeing
    • Housing, Environment & Economy
    • Local Impact Spotlight
    • News and Events
    • Safer, Stronger Communities
    • SCVO News
    • Swap-shop
    • Training Support and Resources
    • Uncategorized
    • Vacancies
    • VCS Feature
    • Volunteering

    Archive

    • March 2023
    • February 2023
    • January 2023
    • December 2022
    • November 2022
    • October 2022
    • September 2022
    • August 2022
    • July 2022
    • June 2022
    • May 2022
    • April 2022
    • March 2022
    • February 2022
    • January 2022
    • December 2021
    • November 2021
    • October 2021
    • September 2021
    • August 2021
    • July 2021
    • June 2021
    • May 2021
    • April 2021

    The Importance of Authenticity For Charity Virtual Events

    11 Sep 2020 by Libby Mahoney

    • Tags:
    • Community News
    • Organisational Development
    • Tips
    • Categories:
    • Blog
    • VCS Feature

    2020 has been the year of the virtual fundraising event. But with the sudden boom of charity activity now taking place online, it can be even more of a challenge for charities to move audiences to give and take part. Especially when there are so many competing voices vying for peoples’ attention.

    In an increasingly content-saturated world, it can be challenging for charities to get their message heard when there is so much out there already. Transparency and authenticity are the key to successful and sustained charity communications and donor relationships.

    The importance of defining your message charity’s is invaluable to lasting and memorable donor relationships and ultimate growth. By clearly outlining your mission, and connecting the format and style of your event to your cause, you can help your audience to better understand your mission.

    Anyone can throw a virtual fundraising event together these days, but how do you take a great idea and make it your charity’s own? How do you make it memorable, compelling and human without the traditional face to face element?

    The key lies in carefully defining your event’s message and relating it to supporters in a way that feels authentic, by keeping your charity’s story centre stage. Here are a few pointers.

    Tie your fundraising activity to your mission

    When thinking of an idea for your virtual fundraising event, try and come up with something that has a direct impact on supporters and is tied to your cause. Is there a way you can give back something of value to those fundraising for you? If you’re a foodbank, you could run an online cookery class and ask people to donate. If you’re an education and awareness charity, it could be a virtual quiz related to your area of expertise.

    To read the full Charity Digital news article click here.

    Source: Charity Digital News

    • 0121 525 1127
    • support@scvo.info
    • Facebook Twitter

    Company Number: 03570517  Charity Number: 1071514

    © 2023 Copyright scvo.info