• 0121 525 1127
  • support@scvo.info
  • Facebook Twitter
  • Membership Benefits
  • Subscribe to our E-Bulletin
  • Home
  • About SCVO
    • Achievements
    • Membership Benefits
    • Trustees & Staff
    • Staying Informed – SCVO Communications
  • Support Services
    • Financial Management & Support
    • Funding
    • Local Grants
    • Governance & Committee Support
    • Help for Small & New Groups
    • Volunteering Support
    • Building Resilience in Sandwell Communities
    • Meeting Space
  • Voice
    • Children & Young People
    • Good Engagement
    • Health & Social Care
    • Leaders Forum
    • VCS Representatives
    • Sandwell Advice Providers Network
    • Jubilee Food Network
  • Resources
    • Route2wellbeing Portal
    • Funding Digests
    • Funding Portal
    • Easyfundraising
    • Jobs & Opportunities
    • E-Bulletins
    • VCS Database
    • Web Links
    • Events
  • Local Impact
    • Local Impact Snapshots
    • Local Impact Spotlight
    • Local Impact Videos
  • News
  • Contact Us
    • Site Policies
  • Search

    Categories

    • Blog
    • Children & Young People
    • Did you know…?
    • Funding
    • Health & Wellbeing
    • Housing, Environment & Economy
    • Local Impact Spotlight
    • News and Events
    • Safer, Stronger Communities
    • SCVO News
    • Swap-shop
    • Training Support and Resources
    • Uncategorized
    • Vacancies
    • VCS Feature
    • Volunteering

    Archive

    • March 2023
    • February 2023
    • January 2023
    • December 2022
    • November 2022
    • October 2022
    • September 2022
    • August 2022
    • July 2022
    • June 2022
    • May 2022
    • April 2022
    • March 2022
    • February 2022
    • January 2022
    • December 2021
    • November 2021
    • October 2021
    • September 2021
    • August 2021
    • July 2021
    • June 2021
    • May 2021
    • April 2021

    Authenticity and It’s Importance in Virtual Events

    29 Oct 2020 by Libby Mahoney

    • Tags:
    • Organisational Development
    • Tips
    • Categories:
    • Blog
    • VCS Feature

    Charity Digital News discusses the importance of authenticity in the development of virtual events that continue to meet the charity’s aims and brand. Getting this right can engage and encourage supporters whilst making for a more memorable experiences.

    2020 has certainly been the year for virtual or hybrid events but with this sudden and significant boom in these type of events how can a charity ensure it maintains its authenticity and connection with its supporters? In their article they discuss the challenges facing organisation to get buy in from supporters that grabs their attention from the start of your marketing campaign. Whilst ensuring it continues to be memorable, compelling and human without the possibility of the more traditional face to face interaction with your charity.

    Their suggested marketing tips include:

    • Tying your fundraising activity to your mission,
    • highlighting key statistics,
    • making use of colours, mottos and logos,
    • building two-way communications to support relationships and
    • using stories to set the scene from participants.

    To read the full article click here.

    Source: Charity Digital News

    • 0121 525 1127
    • support@scvo.info
    • Facebook Twitter

    Company Number: 03570517  Charity Number: 1071514

    © 2023 Copyright scvo.info