How to Write to Decision-Makers Effectively

Paul Brollo explains his tips, tricks and techniques on how to communicate effectively with decision-makers in your charity to save you time and effort.  As any professional writer will tell you writing is a discipline and writing to influence and persuade isn’t any different.

In the article Paul discusses techniques such as a ‘Call to Action’ and how you choose to present it together with what you choose to put in your call needs to reflect how they think, feel and make their decisions. Or would you prefer to use the KFC method by asking yourself these three questions: What do you want your decision-makers to Know? What do you want them to Feel? What do you want them to Commit to doing?

To read the full article click here.

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