How To Structure A Great Fundraising Email

Emails are an important part of your fundraising toolkit as they are a powerful and cost-effective way to drive donations, but getting your email opened, let alone read, is no mean feat. So how do you structure an email that will not only get people reading it, but also donating.

In this article Mary Wessel from Charity Digital looks at the best ways to craft, structure and deliver a great fundraising email.