Ethical Storytelling – 10 Tips

When charities share the stories of those through words, film or pictures, they capture people in a particular set of circumstances which, given the nature of their work, they hope will quickly change for the better. We reduce them to the challenge they are facing and trap them in time.

As a sector we are starting to acknowledge the damage that we do when we treat people’s stories as our property and there has been a real shift in the way charities are approaching fundraising storytelling, particularly in the way that we represent the people that we serve.

In this article, Rachel Erskine from NGO Amref Health Africa, looks at the ways that we can change our approach to storytelling.