How Using Jargon On Your Charity’s Website Excludes People

Jargon is a specialised language used by a particular group of people which consists of words and phrases that are not used in everyday conversation. This means that it is difficult to understand for anyone who is not part of that particular group.

Not all jargon is bad, if all the people who visit your website are familiar with the jargon you are using there will not be a problem; it can also be useful as a shorthand to get what you want to say across in a few words. The problem arises when people who do not know what the jargon means are confronted by it, as this can cause confusion and misunderstandings.

In this article, Dawn Kofie looks at the different types of jargon and the problems that can arise from using it on your charity’s website, as well as some ways to resolve the problem.