7 Benefits Of Using Evergreen Content In Your Charity’s Social Media Strategy

by Karen Tuckley

Social media is important to charity work for promoting your causes and fostering relationships with supporters; however crafting a successful social media strategy requires careful planning and the creation of valuable content.

Evergreen content is content which remains relevant, valuable and ‘fresh’ for readers over a long period of time, as opposed to time-sensitive or trending content which may lose its relevance very quickly. Examples of evergreen content includes ‘How-to’ guides, FAQs, and testimonials.

In this article Jonathan Bird, Company Director at Delivered Social, gives seven benefits of incorporating evergreen content into your charity’s social media strategy.