The Key Components Of A Successful Major Appeal

Any charity could start the process of launching a major appeal, but what truly makes a major appeal successful?

First of all, what is a major appeal? Both the NSPCC’s major appeals were for targets to fund a re-organisation of existing services, not a new building (a Capital Project).

Major appeals do not require huge innovative thinking or a large investment of resources. So what are the components of success? In this article, Giles Pegram sets out some of the things that he has learned through his years of launching  major appeals.