How to Stop the “AI voice” From Taking Over Communications

In the Directory of Social Changes article, Gabriella Poznansky explores the ethical, environmental, and practical concerns around using AI in charity communications, urging organisations to think critically and use these tools with care.

AI tools can be overtly inaccurate, biased, or overconfident in their responses. They can lack nuance, context, sentiment, or the emotional intelligence needed in sensitive comms. And of course, they can have a huge environmental impact.

Running large AI models consumes vast amounts of energy, water and requires rare minerals, and contributes significantly to greenhouse gas emissions.

It’s not the perfect solution, and I personally believe it shouldn’t be used haphazardly.

However, even if you’re not actively using it, chances are one of your staff members or colleagues is. Whether it’s to draft emails, summarise reports, brainstorm ideas, write blogs, or tidy up grammar, in some way, shape, or form, it’s already helping them manage their workload.

That’s why it’s so crucial that if your team is using AI tools like ChatGPT or Gemini, they know how to use them properly, have a structured policy to follow and a proper understanding of the copyright laws surrounding it. Also, it’s crucial that they know these tools are not infallible.

We need to think critically about these platforms and not overly rely on them, especially when we consider the ethical and environmental costs of deploying AI at scale. It should support our work, not replace the thinking behind it.

Read DSC’s full article by clicking here.