Four of the Best Charities Leading the Push for Digital Transformation

Four of the Best Charities Leading the Push for Digital Transformation

Charities with digital transformation on their list of New Year’s resolutions need look no further. Through efficiencies gained from digital fundraising, operational speed, and time-saving processes, digital transformation can give charities of all sizes a make-over in both online and in offices. Here we showcase four of the most inspirational transformations.

Parkinson’s UK data-led approach to digital strategy
In 2017, the UK charity focused on determining internal digital maturity levels and developing a digital strategy.

“We now talk an awful lot about our data maturity as an organisation and about making sure that our 400 staff know how to use information to make better decisions,” said Ms Dodd, Director of Digital Transformation and Communication, when speaking to Computer Weekly magazine.

“That stretches from our strategic priorities right down to a project-level basis, where our people use information to make better decisions.”

Since then, one of the major challenges Ms Dodd has worked on is to link up data sources across the organisation. A cloud-based solution was found using Snowflake to centralise data.  For the inside scoop on the journey, Charity Digital News interviewed Carolyn Nutkins, Director of Organisational Development at Parkinson’s UK – the video can be found here.

Cancer Research UK’s journey is about digital cultural change
Two years on from the first conversations and implementation of the charity’s digital transformation, leadership and skills have come to the fore. Writing for CRUK’s blog, Ellie Budd, Digital Proposition Manager noticed how the charity’s entire operating model had shifted from demanding services to testing new, innovative digital ideas.

“For us, it’s a little about the technology, but a lot more about the skills teams have. We learnt very quickly those skills needed to be different for every team. Some would need to set up complex A/B tests, some needed to write user stories in BDD format, and some had to optimize their content for search,” said Ms Budd.

For CRUK, digital transformation and experimentation came with not only a shift in digital culture but buy-in from digital leaders throughout the organisation.

To read the full Charity Digital News article click here.

Source: Charity Digital News

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