Charity social media is about bringing people together. But you can’t do that if you’re unintentionally excluding some of your audience.
Over the past few years, charities have put significant focus on inclusive website design that accounts for a wide range of diversity among users and the barriers they might face when interacting with digital content.
These limitations fall broadly into three categories – permanent (like when someone has a disability, visual or cognitive impairment), temporary (such as when someone is recovering from a stroke or has an ear infection) and situational (for instance, someone interacting with content whilst holding a baby, in a very loud place or somewhere where they aren’t safe to play content out loud).
Accessibility encompasses a wide range of different audience challenges. And for many organisations, ensuring that everyone has equal access to their information and content is a vital part of their mission.
But accessibility goes far beyond just your website. It is also crucial to reaching new audiences and building relationships with diverse groups of supporters and advocates. Has your charity thought about the content you’re putting out on social media platforms?
Here are some quick social media best practice tips and accessibility features to get you started.
Make sure your built-in accessibility features are enabled
This is probably the first you should do to make your social content more accessible. Explore the settings of the platforms you’re on and enable any accessibility features, as some may not be turned on by default. In Twitter, for example, you have to dig for it in ’Settings and Privacy’ > ’Accessibility’. Take the time to familiarise yourself with them, and with the latest accessibility updates from the platforms you use.
Read the full article by clicking here.
Source: Charity Digital News