Is it your charity’s new year’s resolution to improve its email marketing campaigns? Here are five things you can do to get ahead now and start improving the click-through rates and engagement of your emails.
New digital channels like social media and virtual assistants might be stealing the headlines, but email remains king when it comes to charity marketing. Studies from Mailchimp and Campaign Monitor put email open rates for charity emails at around 20-25% compared to a universal open rate of 6%, proving that good causes still make a big impression in people’s inboxes.
However, there are always things you can do to further improve the performance of your emails and build stronger relationships with your valued supporters.
Here are five strategically-driven ways to give your charity’s email campaigns a boost in 2020.
1. Have clearly-defined goals
First and foremost, it’s important to have a solid strategy for each email campaign you send. This means setting out in as much detail as possible:
What you ultimately want to achieve
How your emails fit into the bigger picture of your other brand campaigns
Who your target audience is
How you will measure success
This guide to email marketing strategy from email marketing platform Uplers gives a good grounding in how to set out your strategy, and particularly your objectives and key results, so you’ll always know what you’re working towards and stay focused.
To read the full Charity Digital News Article click here.
Source: Charity Digital News