CAF explains in their article that your charity’s website is an important tool for raising funds and they’ve put together six top tips to help you drive your online donations.
1 Make it match — Brand consistency!
Building and maintaining relationships with your supporters is the key to successful online fundraising. The value of your charity’s brand is vital in helping to maintain trust with your donors.
2 Make it super easy
- Can your visitors easily find the information they are looking for?
- Is the donation button or page prominent on your site?
- How many clicks does it take for someone to be able to make a donation?
One of the key benefits of online donations is the speed and convenience for your donors. Unfortunately, too many charities make their online donation process unnecessarily complicated. This can often put off potential donors so you need to consider this carefully.
3 Make your online donation form user-friendly
With 26% of UK donations being made online according to our latest UK Giving report, it’s crucial for charities to have an user-friendly online donation form available on their websites.
To read the full article by CAF click here.