A key maxim of the Charity Digital Code of Practice is that making the most of digital is not about tools and technical understanding anymore – it’s a governance mindset. Charity leaders need to be confident in how digital can help their charities achieve their goals if they want their organisations to be relevant and sustainable.
Charity Digital News grabbed Zoe Amar, non-profit digital guru and Chair of the Code, who explained the five digital skills that every charity’s trustees and boards should to be able to demonstrate.
1- An understanding of the changes that emerging technology brings
You’ve probably seen the headlines that one in five jobs could be disrupted by automation by 2030. It’s a startling figure and one that all kinds of organisations need to be prepared for, and understand what it will mean for traditional ways of operating.
“Trustees need a good understanding of how emerging technology could disrupt their charity’s business model,” says Amar. “We don’t quite know what this brave new world’s going to look like, but I think an optimistic scenario is that people are released from the burden of doing too much routine work and are actually able to focus on the aspects of the job they’re really passionate about.”
“So what does that mean about the sort of skills that you look for and train people for? Because what we also know about automation is that skills like lateral thinking and emotional intelligence are going to become absolutely paramount as that’s something that is going to be very hard for robots to do.”
2- Data-driven decision making
Handling and analysing data is a significant skills gap in a lot of organisations, according to the latest Charity Digital Skills Report, with 62% of charities rating themselves as fair to low in that area. Could charity trustees take the lead?
“I was talking to someone from a charity at a conference who had just developed a new website and their trustees had got absolutely fixated on one particular idea, assuming that beneficiaries will use the website in this way, but they didn’t have the data to back it up,” says Amar. “So the first thing a charity trustee must ask is the very simple question of ‘am I actually using data to make meaningful decisions?’”
“For example, when I say these things about how our stakeholders behave or what they want or need, can I point to the data which backs that up? Am I using data to stress test my assumptions about people? What’s it telling us and what’s it not telling us? That’s a sign that you’re really starting to think about the value of data to make decisions.”
To read the full Charity Digital News article click here.