Mediaworks has published guidance for charities and businesses on the digital marketing opportunities and threats caused by the coronavirus pandemic.
Switching retail operations to eBay and Amazon and updating online calls to action are among key advice given in a digital marketing action plan for charities and businesses during the coronavirus (Covid -19) pandemic.
The action plan has been released by digital marketing agency Mediaworks for charities and businesses on how to be “agile and adapt your marketing approach based on potential digital opportunities and threats” caused by the pandemic.
“Over the last few weeks, marketing departments across the world have been faced with the unrivalled challenge of changing strategy, adjusting budgets, and deploying untested tactics,” said the agency.
The action plan has been released following a survey of charity leaders revealed a drop in confidence in using digital as the sector battles to attract donations and revenue amid rising demand.
Online information such as contact details, office opening hours and available services needs to be updated on charities’ own websites and also via third party listing sites.
Charities are advised to “check their contact details on their online and offline assets and listings, including Google My Business, Bing Maps and Waze”.
A constant update on ensuring such information is accurate “is crucial” said Mediaworks.
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Source: Charity Digital