The pandemic has wreaked havoc on most charities’ fundraising plans, and many charities were struggling to maintain stability even before this. Small charity fundraisers have told FSI they feel like they have been in firefighting mode following the pandemic. Now is the time to take a step back, review and develop your fundraising plans for the future.
Here are their tips:
1. Start by reviewing what has happened over the last 18 months.
What worked well for you? What didn’t work – and what could you learn from that, to inform your future fundraising plans? Also think about how your organisation adapted and served its community, and how you can share that with your supporters. A SWOT analysis, which looks at your fundraising strengths, weaknesses, opportunities and threats can help you to reflect and analyse both internal and external factors that can help or hinder your fundraising.
2. Look outside too.
What have other charities done, what interesting trends or innovations can you adapt for your own organisation? One of our members attended an FSI networking event a few years ago where she heard a speaker from Meningitis Now talking about their virtual fundraising events – something very new at the time! She came back to her charity excited about testing this with their supporters – so when lockdown came along two years later they already had a tried and tested product that continued to provide a vital source of income when all other events were on hold. Be open to new ideas and learning from others.
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