Charities as a consequence of the pandemic have started to charter new waters by embracing digital fundraising supporting their recovery and resilience during this challenging time. With people staying in and doing more online in-person fundraising has been turned upside down reducing these funding opportunities that some organisations rely on but hope is on the horizon as charity leaders use digital to replace cancelled events.
There is a clear shift from in-person events to virtual settings and hybrid fundraising activities, demonstrating how charities are adapting what they can do and using digital fundraising to ensure they continue to be successful in supporting and raising funds for their community. They examine how charities have improved their resilience and launched some of the most impactful digital fundraising events.
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Source: Charity Digital News