eBay is launching a training programme to help charity retailers make the most of e-commerce opportunities.
Despite the easing of lockdown restrictions on retail, some physical charity shops remain closed. This is partly due to reduced footfall on the high street that is expected as a result of social distancing measures.
Therefore, eBay UK is urging charities to embrace online retail as a way to help raise funds in the face of the challenges posed by Covid-19.
It has announced plans to upskill at least 500 UK charities to boost their online sales through its new Charity Connect training programme, alongside giving grants to charities affected by Covid-19.
Charity Connect aims to help charity retailers to build an effective online presence through dedicated customer service, onboarding assistance, promotional support and a tailored eBay training programme.
Charity Connect will begin next month with a series of free weekly webinars for new and existing charity sellers on how to boost sales on eBay, including follow-up one-to-one sessions with e-commerce experts. Training will begin from Tuesday 7 July and is free for charities to book.
The charity initiative follows the blueprint of Retail Revival, a 12-month pilot programme with small businesses in Wolverhampton, where over 60 companies increased sales by 33% on eBay with revenues of over £7m through intensive eCommerce training and support.
eBay has also awarded unrestricted grants totalling £1.7m to the 250 charities on its platform which have been most affected by declines in online sales during the pandemic.
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Source: Civil Society