The festival is a weekend extravaganza in the heart of the community that combines live international music performances, stalls, food, arts, community showcases, workshops and a funfair.
Over 100 artists and groups are set to perform at the event including Bollywood actor Tiger Shroff, chart-topping artists Zack Knight, Sudesh Kumari, Dilpreet Dhillon, Hashmat Sultana and many more!
70,000 people attended the two-day festival in 2016 and, now in its seventh year, the event is set to attract people from across the region and further afield.
Danny Singh, Director of ZEE Sandwell & Birmingham Mela, said: “The Mela is a create opportunity for all communities to come together and celebrate South Asian culture in the heart of UK. We always ensured that the Mela is the very best summer experience in the UK for the community and this year will be more exciting as we bring more highly innovative programming and experiences to the Mela”.
Sandwell Council Leader Councillor Steve Eling said: “The ZEE Sandwell & Birmingham Mela is a hugely popular event in the heart of Smethwick – there’s always a great community atmosphere. It’s an opportunity for people from Sandwell, Birmingham and right across the country to enjoy a wide range of entertainment and the rich cultural diversity Smethwick has to offer in one of our Green Flag parks.”
Gates open at 11.30am, event runs from 12pm – 7pm on both days. Tickets are £1 per person, under 2’s free. Event parking is available in Victoria Park at £5 per car.
For more information and to purchase tickets visit: http://www.birminghammela.com/