In their guide to targeting charity donors article Charity Digital news explore the ways to maximise charity donations, encourage new donors from both public and grant-giving organisations.
It is important that the charity first understands you their supporters are to be able to tailor appeals or requests effectively to the intended audience. The article talks you through different data management approaches, tools and tips to enable you to choice the right communication method for your intended donors and developing an approach that uses the right marketing techniques for that intended audience.
For example, personalisation is a great strategic tool for attracting general public donations on a one-to-one basis, helping to create connections that use customised communications and marketing techniques to develop relationships with the potential donors.
Read the full article from Charity Digital News by clicking here.
Source: Charity Digital News