How to Make the Most of Facebook Charitable Giving Tools

Running England’s national air ambulance transfer service for children without any government funding is a costly feat – each life-saving transfer costs around £2,800, with two new helicopters planned for 2018. This year, Children’s Air Ambulance has pulled out all the stops to meet its goal of raising an extra £32m over 7 years.

The charity was one of the first in the UK to make use of Facebook Charitable Giving Tools after they were launched in the UK in September 2017.

Now free for charities, Facebook Charitable Giving tools offer them the chance to:

  • Add a donate button directly on their pages, and also on any posts they create, so people can donate directly to charities without leaving the site. These donate forms hold donors’ credit card details so it’s easier and quicker to give.
  • Alongside this, Facebook users can now launch their own fundraisers and are prompted to start one on their birthday for a charity of their choice.
  • Charities can also add a donation button to live video events through Facebook Live.

Facebook’s scale means charities can reach as wide an audience as possible, without having to justify a hefty investment of time or money. As a result of using the tools around its campaign, Children’s Air Ambulance raised almost ten times as much in 2017 than in the same period the previous year.

To read the full Charity Digital News article click here.

Source: Charity Digital News

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