Are you thinking of organising a bike marking event in your community? Then take a look at PC Ford’s tips on how to organise a successful bike marketing event.
1 Promote it Properly
Whether it is an organised event in a local business, community centre or school or just an ad hoc event, it is important to let as many cyclists know as possible.
2 Use Social Media
Use Twitter and Facebook to publicise the details of a public event or encourage other community groups to promote events internally to volunteers or staff that cycle to work.
If you are trying to catch people on their daily commute then set up on a main route where you can capture passing riders. Make sure you are clearly visible to attract cyclists.
4 Organisation and Equipment
Have a good system in place. Don’t just turn up with staff or volunteers and start making cycles. Ensure you have the correct equipment (e.g. clipboards, pens, gazebo, bin, etc.). Have one or two volunteers or staff (depending on how busy you are) with the forms to hand to capture and collect registration forms if you are registering the bikes with BikeRegister or other schemes.
Ensure you have correctly trained staff or volunteers that know exactly how to mark cycles and obtain the correct registration information from the public.
Remember to look after volunteers or staff if it is going to be a long day.