Campaign Monitor talks you through an email marketing strategy which requires significant planning and forethought. They believe by spending adequate time planning your email marketing strategy, you can meet your goals more effectively and create the best campaigns possible.
Their guide will explain everything you should consider when planning a campaign. It will also provide you with a detailed example of an email marketing campaign strategy in action, as well as a questions and answers to help you get the most of your marketing efforts.
So how can you create a useful email strategy? You need to start with more planning upfront. Ask the following questions:
- What’s the purpose of investing in email? What business results do you want to see?
- Who are the people who will read it?
- What is that audience expecting to receive?
- What will define “success” for this project?
Before you start designing emails or thinking about how to optimize your subject lines, you need to answer these questions. You don’t want to end up with a beautifully designed email that only gets seen by email filtering software.
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