How Your Charity Can Punch Above its Weight on Instagram

How Your Charity Can Punch Above its Weight on Instagram

Almost everyone’s at least heard of Instagram. But perhaps you’re not sure how to best use it for your charity, especially if you’re a smaller organisation with fewer resources.

This is a timely topic of conversation; next week is Small Charity Week, organised by the Foundation for Social Improvement (FSI). The Small Charities Coalition (SCC) is using the week to launch their Big Support Small campaign, where they’re encouraging charities of different sizes to work together to have a powerful impact.

This got me thinking on how larger organisations such as where I work, the Charities Aid Foundation, can help. In our 2019 Charity Landscape report it was revealed that 86% of charities with an annual income below £1m are trying to boost social media engagement or are planning on doing so in the next 12 months.

I know that 91% of charities are run by volunteers and have limited budgets. So, with this in mind, I wanted to share this quick and easy guide for small charity full of free advice on how to get up and running on Instagram.

Let’s start with some juicy stats:

  • Instagram is the second most engaged with the network after Facebook
  • There are 1 billion monthly active users and 25 million business profiles
  • Users like 4.2 billion posts per day
  • There are 95 million posts per day and 500 million stories a day

And most importantly: it’s your chance to tell your story and reach donors, volunteers and advocates.

To read the full Charity Digital News article click here.

Source: Charity Digital News

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