Majority of Donors Will Want Data Deleted Post-GDPR – Survey

Majority of Donors Will Want Data Deleted Post-GDPR – Survey

More than half of registered donors are likely to request that charities delete their personal data following GDPR effectuation, a survey suggests.

The poll of 1,000 members of the public by Maru/Usurv on behalf of online fundraising solutions vendor, Charity Checkout found that 57% of people are likely to ask a charity to delete all the personal information that they have on them after May 25th.

The survey also revealed that 82% of respondents welcome the opportunity to ask a charity to delete any personal information they hold on them. This indicates that while the majority of people support the right to request their personal data to be deleted, some do not think they are likely to act on this right, Charity Checkout said.

The results show that the public are happy or indifferent about charities to hold certain aspects of their personal information, such as their employment status (74%), age (83%), and even home address (69%).

Donors are less willing, however, to share personal information such as personal income – which 59% of those questioned by the Charity Checkout survey would not be happy with a charity knowing.

The survey also highlighted that 51% of people polled do not think that charities should store their personal information at all, and that 80% of respondents would like the option to donate anonymously online.

“At first glance, it seems like this data provides cause for alarm for the sector,” said Chester Mojay-Sinclare, Founder & CEO at Charity Checkout. “However, the data also shows us that donors are more comfortable with sharing some items of personal information, than they are others. If charities think carefully about what information they capture about their supporters and why, they can ensure that their supporters remain on-side.”

The Charity Checkout survey follows a study by Veritas Technologies earlier this month which warned that many organisations will be ‘inundated with requests’ for personal information from UK consumers, with 40% already planning to take advantage of their data privacy rights within six months after the GDPR) comes into effect.

Source: Charity Digital News

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