Substrakt in their article share some tips for dodging the challenges associated to developing a good brand voice and helping you put your brand voice into action. This will be useful for digital folk in the arts looking to implement or improve your brand voice, whether your guidelines exist or not.
The difference between voice and tone – the words ‘voice’ and ‘tone’ are often used interchangeably; but they’re actually quite different things!
Voice is about your brand personality – it’s about your character, your quirks and your unique blend of attributes that leave an impression on your audience. Your personality should feel pretty solid.
Tone, on the other hand, is less ingrained – it’s about shifting your language to meet the emotions and expectations of your audience, respecting the context they’re receiving you in.
To read the full click here.