Sandwell’s Council’s iTrust Programme selected as a top finalist in public service excellence awards

Sandwell’s Council’s iTrust Programme selected as a top finalist in public service excellence awards

Sandwell Council’s iTrust Programme – which supported families against youth crime – has been announced as a finalist in the Best Community and Neighbourhood Initiative category of the prestigious Association of Public Service Excellence (APSE) Annual Service Awards 2021, following a rigorous selection process.

The awards recognise the front-line service teams and special initiatives delivered by local authorities and their public sector partners across the United Kingdom, and will be presented in Birmingham in September.

The judges looked for evidence of good management and leadership, as well as clear communication to stakeholders. They examined how the project overcame challenges and creatively tackled problems. And they scrutinised the evidence that the project achieved what it set out to do, and provided value and benefits to its customers and citizens.

iTrust (Supporting Families Against Youth Crime Programme) was developed by Sandwell Council, Sandwell Children’s Trust, Sandwell Council for Voluntary Organisations and West Midlands Police Sandwell Partnership Team to meet the principles of the national Troubled Families Programme which included early identification of those children and families at greatest risk.

The programme worked with children in years six and seven in the Smethwick and West Bromwich police impact areas and, by taking an approach based on very early intervention, aimed to engage children at this key transition period in school life.

The project engaged with 28 primary and secondary schools in the two towns, seeking to provide ‘universal’ activities for 700 children and ‘targeted’ activities for 85 children. It significantly exceeded these goals, with over 1,500 children attending universal sessions and 241 receiving individual mentoring support.

The winners will be announced at the APSE Service Awards 2021 on Thursday, 9 September, at The ICC in Birmingham.

For more information, read the iTrust Sandwell evaluation report.

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