The Charity Digital Code of Practice was launched last year thanks to the combined efforts of a group of sector organisations, with the aim of helping charities benchmark their progress in using digital and learn from example. It focuses on seven guiding principles for success with tangible actions charities can take.
In this series, Tech Trust trustee and Chair of the Charity Digital Code of Practive Zoe Amar speaks with a charity that embodies one of each of the seven principles, sharing their lessons and experiences.
This week Amar spoke with Lara Burns, Chief Digital and Technology Officer at Age UK about the principle of ‘leadership’. An inspirational digital leader, Burns has worked across sectors leading innovation, transformation and change programmes for 25 years.
Zoe Amar: From your conversations with charity leaders, do you think more of them see digital as important? If not, what could change this?
Lara Burns: Age UK is a network of local Age UKs and we know that local leaders are keen to do things differently. We did a survey of local CEOs in our network and 65% prioritised being able to use digital to enable their service delivery, but 83% cited lack of funding as the major barriers, whilst skills were also a challenge.
I think this is fairly typical of small to medium sized charities. It is really easy when you are in a big charity in London to think digital is obvious and everyone gets it, but that is not always the case. Smaller charities can get stuck on what to do next.
This is where The Charity Digital Code of Practice is important. I also think there are more conversations happening at senior level about the Code and digital.
To read the full Charity Digital News Article click here.
Source: Charity Digital News