The cost of living crisis will affect everyone; research already indicates that the nation sees the crisis on the same level as the Covid-19 pandemic in terms of its impact on our lives.
A round table of leading charity CEO’s, convened by the GOOD agency, revealed that the main concern at the moment is lack of insight. The sector knows that the crisis is going to affect fundraising, but does not yet have any detail on how it will do so, and what the impact will be. In this article Pete Esuola- Grant, strategy director of the GOOD agency, discusses the potential impact of the cost of living crisis on the sector.