The Commission on the Donor Experience has published a highly detailed report that includes 526 recommendations to improve the relationship between charities and donors.
The report is the result of an 18-month project involving numerous stakeholders from across the third sector, as well as the general public.
“Our research shows that profound change is needed and that charities need to give supporters genuine choices,” said Sir Martyn Lewis, chair of the commission, on the report’s launch. “It is time we stopped thinking about what not to do, and started thinking about what to do better, ensuring that donors feel really great about their giving. “That is why the commission is making this call to action to charities and asking them to think seriously about the promise they can make to donors.”
One of the many areas looked at in the report is how charities can use new media to grow engagement and loyalty with donors – with some excellent guidance put forward.
The relevant chapter in the report argues that fundraising and engagement via digital and mobile communications channels offer numerous ways for charities to speak to supporters and prospective supporters about the great work your charity does. Through rich and interactive content you can tell stories directly to the people that matter, who sustain your organisation and beneficiaries.
There are a number of low-cost, practical steps you can take detailed in this paper to drastically improve your supporter’s experience of your organisation online. The possibilities of fundraising through online engagement change rapidly so you should constantly review and improve your objectives, goals and infrastructure in this area. Learn from your supporters, peers and the world around you.
Here’s a snapshot of the guidance published, which is intended to provide highly practical steps you can take within your organisation to improve your supporters online experience and to increase your reach to prospective audiences:
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