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Tips for Increasing Donations on a Mobile

Think about the last charity website you looked at or even the one you’re looking at now – chances are, you were looking at it through the screen of a mobile device.

Mobile now accounts for accounts for over half of web traffic worldwide. So it’s surprising that many charities still aren’t thinking about their online fundraising with mobile users in mind. Recent analysis from non-profit digital agency Reason Digital found that charities could be missing out on billions each year simply because potential donors were frustrated or put off by the experience of a charity’s website on mobile.

As Matt Haworth, co-founder of Reason Digital said: “These users represent a vast and potentially untapped audience for many charities. It’s therefore vital for charities to not just attract new users, but keep them on the website and encourage them to find out more through a properly optimised design and carefully considered user journey.”

The good news is that designing a mobile-friendly donation journey is easily within the reach of most charities. While these tips are not comprehensive, they could be a good starting point to improving the way your charity fundraises through mobile.

1-Use empathy when considering your user experience

Nowadays, just having a website that is ’mobile-responsive’ (automatically adapts its layout to all mobile devices) is not really enough anymore. Google has been favouring mobile-friendly websites since 2015 when it updated its ranking algorithm, and most website builders nowadays will be making sites mobile responsive as standard. But having this feature doesn’t automatically make for a great experience for donors.

To get the most from your fundraising efforts, you still need to work on removing as many barriers as you can for people to give to your charity via mobile. You really need to assess your website from the point of view of someone scrolling on their mobile and ask:

  • Is our message clear?
  • Is information clear and concise?
  • Is it obvious what to click next?
  • Is the donate button easy to find (always available or one click away)?
  • Could I make this any easier for them?
  • Is it a pleasant experience?
  • Is there enough interesting content?

A decision whether to stay on a website and find out more often happens in a split second and on an emotional level. Sometimes the simplest changes can mean the difference between a user being compelled to keep engaging with your charity or getting bored and clicking off to any number of other distractions.

To read the full Charity Digital News Article click here.

Source: Charity Digital News


Small Grants for Summer Play Schemes

Grants of between £500 and £1,000 are available to registered charities to fund summer play schemes for children between the ages of 5-16 years.

To be eligible for funding, the charity will have to have an annual income of less than £100,000 and the playscheme must run for a minimum of 2 weeks or 10 days during the summer holidays. Priority is given to small local playschemes involving a large number of children especially those with disabilities or from disadvantaged backgrounds.

Projects supported will also be expected to make good use of volunteers, encourage past and current users to participate and ensure that funds awarded are being well used. If the applicant is not a registered charity then a registered charity may apply on the scheme’s behalf.

The funding is being made available by the Woodward Charitable Trust.

The closing date for applications is midday on Friday 3rd April 2020.

Further information


Funding for Summer Play Schemes

Community and voluntary groups in the UK can apply for grants to run summer play schemes for children aged 5 – 18.

To be eligible for funding, summer play schemes should be locally based, last between two and six weeks and have strong volunteer support. Priority will be given to projects which show that they are inclusive of children from refugee families and have BME involvement.

The funding is being made available through the Hilden Charitable Fund.

The closing date for applications is the 29th May 2020.

Further information


T Level Capital Fund Opens for Applications

The Government has announced that it is inviting existing T Level providers to apply to the T Level Capital Fund. The fund will be delivered in two parts.

Eligible providers can bid for funding to refurbish existing buildings or create new spaces, while funding for specialist equipment such as digital and audio-visual kit, will be allocated to all providers in Spring next year. A total of £95 million will be available.

The funding is available to organisations that are on the list of providers selected to deliver T Levels and are an Academy, Further Education College, Higher Education Institution, School, Sixth Form College or University Technical College; and they have not previously been awarded a grant for the T Level route for which they are applying.

The closing date for applications is 12 noon on the 30th April 2020.

Further information


Awards for Young Musicians

Awards for Young Musicians (AYM), which support the UK’s most talented young musicians (aged 5 to 17) who, because of financial need, may be prevented from fulfilling their creative potential, has announced that it is seeking applications for its Awards Scheme.

AYM supports young musicians, who make music in any genre, who can clearly show that they are really talented and committed and that they need financial help with their music expenses.

Each year AYM make awards of up to £2000 based on evidence of musical talent and financial need. The Awards cover the purchase or hire of musical instruments and accessories; music lessons; weekend music schools; music courses; orchestra fees; and travel.

The deadline for applications is the 27th April 2020.

Further information


Architectural Heritage Fund – Project Viability Fund

Grants are available for formally constituted charities or social enterprises to undertake a project involving the acquisition and conversion of an historic building.

The Architectural Heritage Fund Project Viability Grant aims to enable organisations to work out whether a proposed use for a building will be economically viable.

The grant will contribute towards the cost of exploring different options for reuse or testing a single option. At the end of the process, the organisation should be able to make an informed decision on whether it should commit to further cost, risk and effort in developing the project.

The closing date for applications in this round is the 30th April 2020.

More information


Warburtons Community Grants Scheme

Charities and organisations with charitable aims can now apply for small grants up to £250 worth of funding for projects that have a direct and tangible social impact on families and solve significant social issues.

Funding is available for projects that meet the following themes: Health, Health Education, Financial Stability, Aspiration, Worklessness, Employability and skills.

The Community Grant scheme is being made available by Warburtons and is administered by the Charities Aid Foundation. The next closing date for applications in this round is the 11th May 2020.

More details


SERVES Community Tennis

SERVES is the Lawn Tennis Association’s leading sport for development programme, helping bring tennis into local communities. It takes tennis and its benefits to places it has never been played before and to people who may never have picked up a racket or thought tennis was for them.

This offer comes at no cost, and can include some funding to help develop your workforce and link with the wider tennis community.

The LTA work with a range of national partners, including Sporting Equals, to take tennis out of its traditional areas and right to the heart of disadvantaged communities – specifically, into those facilities that younger people in those communities already access: youth clubs, community centres, church halls, mosques and temples.

If you’d like to know more about how to join the SERVES programme contact the Community Development Partner, alexis.simms@lta.org.uk.


Mayor’s Community Weekend

On the weekend of Saturday 4 July and Sunday 5 July 2020, events will be taking place across the West Midlands to celebrate the Mayor’s Community Weekend. The aim of this is to celebrate diversity and bring people together – we want to encourage people to go out, engage in their local communities and increase social interaction.

We’re working in partnership with the West Midlands Combined Authority to offer up to £100,000 of National Lottery funding to groups who want to run an event. They can apply for grants of up to £500 to fund either the full cost of a small event, or as a contribution towards the cost of a larger event.

For further information please view – https://www.tnlcommunityfund.org.uk/funding/programmes/mayors-community-weekend


Sport Relief is Back!

Friday 13 March. Get the date in your diary. And Get Your Kit On.

Sport Relief is back and will once again inspire the nation to get active and raise life changing amounts of money through the power of sport.

Whether you tackle poverty with a hockey stick, smash homelessness with a shuttlecock, take on mental health stigma with your remote control or kick injustice to the back of the net, all the money you raise can help people living incredibly tough lives in the UK and around the world.

Check out some of what we’ve got in store and get ready for an incredible day.


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