The Guardian’s new survey reveals half of UK charities don’t have a digital strategy and fear losing out on fundraising income if training and funding aren’t improved.
It may sound odd to suggest that video is the future when I’ve been watching television, VHS and then DVDs all my life. But what has changed is the technology and how it is delivered. YouTube has more than a billion users watching 3.25bn hours of online video content every month. Facebook has 8bn video views a day and Snapchat recently exceeded this with 10bn daily video views [£]. We live in a digital world that demands instant information and gratification. We should be looking to harness this digital power for learning in the voluntary sector.
The two most effective ways of taking in information are reading and watching a video – but our brains can absorb and process information 60,000 times faster by video than text.
The other way we learn is from other people. So having hundreds of videos of people sharing their own experiences, insights and wisdom in a video library is incredibly powerful. Learn it, like it, share it.
In terms of cost and efficiency savings, video offers unrivalled benefits for charities compared to both traditional models of training and even flexible learning. Video is one of the most compelling ways to convey complex messages quickly. It allows charity workers to dip in and out at their own pace – you can choose what you learn, whether that pertains solely to your areas of specialism or broader interests in the sector. It doesn’t take staff out of the workplace for days on end. You can watch it once, then repeat until it sticks.
The Guardian’s research shows that one fifth of charities have skills gaps, with little or no funding to support staff in filling them. But their research also shows that only an estimated 5% of charity workers engage with traditional in-house learning and development teams.
Their videos, which are unscripted, bite-sized chunks, enable staff and volunteers to share their knowledge directly with colleagues and address these gaps. They need more charities to get involved, be filmed by them and share their experiences and expertise with their peers – but also look at video learning as part of a wider skills strategy.
To read the full Guardian Voluntary Sector News Article click here.