6. Failing to Acknowledge Previous Support
Applying for a grant without acknowledging that a trust has made a donation previously – whether it’s multi-year funding for a major project or a cheque for £500 – will make you seem disorganised, ungrateful, or possibly both. This may sound obvious, but I’ve seen plenty of charities get it wrong.
Try this instead: Before re-applying to a funder, check whether they’ve supported you previously, how much they gave and when, and make sure you’ve thanked them and reported on how any grant was spent. Be sure to acknowledge their previous support in your application and thank them again, even if you’ve done it already.
Whatever your budget, you’ll need strong record-keeping to be able to do this, whether that’s on a database or a well-maintained spreadsheet (often referred to as a fundraising strategy or fundraising log). This is the bedrock of a good trusts programme.
If you’re re-applying to a funder and realise you haven’t communicated well with them, I’d recommend holding off on your application for a few months so you can smooth things over first.
7. Resorting to Technical Jargon
The longer you spend working close to a cause, the harder it can become to explain what you do in plain English. Over time, we can all lose perspective about whether certain words and phrases are meaningful for an uninformed reader.
So it can be easy to slip into using jargon and more technical language by accident. But, for some fundraisers, it can also be a deliberate tactic. You may feel this gives you added credibility as an ‘expert’, but it often removes any warmth and emotion from your applications.
Try this instead: No matter how faceless or professional a funder may seem, remember there will always be an individual person reading and processing your application. You need to speak to that person.
Review your application sentence by sentence and ask yourself if there’s anything you’re able to explain in more basic and ‘human’ terms. If so, consider using those words instead. Allowing sometime between drafting and reviewing an application helps to give you perspective on what to change. You can also ask a friend or colleague who doesn’t know the context well if it makes sense to them.
Source: Lime Green Consulting